優(yōu)莎納6270萬(wàn)美金買葆嬰 曲線獲得直銷牌照
發(fā)布: 2010-08-19 09:09:47 作者: 談笑 來(lái)源: 直銷博客網(wǎng)

鹽湖城(AP)--優(yōu)莎納健康科學(xué)公司星期一發(fā)布消息說已經(jīng)購(gòu)買了一家開發(fā)和銷售嬰兒奶粉及其它營(yíng)養(yǎng)補(bǔ)充品的中國(guó)公司:葆嬰(BabyCare)有限公司。
USANA(優(yōu)莎納)動(dòng)用了大約6270萬(wàn)美金購(gòu)買了葆嬰有限公司,包括4500萬(wàn)的現(xiàn)金和400,000股USANA的股份,其股票在星期一以每股$44.29美元收盤。
這家總部位于北京的葆嬰有限公司由美國(guó)企業(yè)家Matthew Estes成立于1999年,目前在中國(guó)的21個(gè)城市運(yùn)作。公司設(shè)有服務(wù)中心,嬰兒的父母可以在那里參加一些課程以及購(gòu)買營(yíng)養(yǎng)補(bǔ)充品,同時(shí)也可以作為直銷經(jīng)營(yíng)基地。
USANA(優(yōu)莎納)首席執(zhí)行官大衛(wèi).華斯說,葆嬰公司為USANA(優(yōu)莎納)公司進(jìn)入巨大的中國(guó)市場(chǎng)提供了非常有價(jià)值的知識(shí)和直銷空間。
USANA(優(yōu)莎納)公司計(jì)劃讓葆嬰公司繼續(xù)獨(dú)立運(yùn)作18至24個(gè)月。最終USANA(優(yōu)莎納)公司將在中國(guó)建立和發(fā)展自己的品牌。
原文來(lái)源:布隆伯格《商業(yè)周刊》
SALT LAKE CITY (AP) -- USANA Health Sciences Inc., which makes nutritional and weight-management products, said Monday that it has acquired BabyCare Ltd., a China-based company that develops and sells infant formula and other nutritional products.
USANA purchased BabyCare for approximately $62.7 million, including $45 million in cash and 400,000 shares of USANA stock, which closed Monday at $44.29.
Beijing-based BabyCare, which was founded in 1999 by American entrepreneur Matthew Estes, has operations in 21 cities. The company has service centers -- where families can attend classes and buy nutritional supplements -- as well as a commission-based direct-sales force.
USANA CEO Dave Wentz said BabyCare will give his company valuable knowledge and direct-sales capability as it enters China's enormous market.
USANA plans to let BabyCare continue operating as a stand-alone company for 18 to 24 months. Eventually, USANA wants to establish and grow its own brand in China, Wentz said.